Small Business Marketing Trend: Short Videos PLEASE

If your ideal client is someone who has nothing else to do with their day then to stare at a computer then keep on posting 45 – 60 minute videos.

IF on the other hand, your ideal client description includes, “SUCCESSFUL people who can AFFORD to buy my service and products”,  then consider that they are probably also really busy types and they don’t have time for sits in front of their computer to watch your super long video (even though I’m sure it’s fascinating content – they don’t have time).

You don’t want to lose them or worse yet, piss them off (I’m guilty of feeling this way) because then they click off before you get to the  grand finale where you unveil (after 60 minutes) how they can get more of you by offering a program or product.

Soundbite Strategies:

1. Make your videos short – 2-4 minutes for tips; 10-12 minutes for Educational Marketing training

2. Make it fascinating, compelling or at least interesting  – Give them a reason to care!

3. Include your program or product on the web page or blog where the video is being viewed or
throughout your video with a well-done graphic.  Don’t wait until the end.

4. Break up one long video into smaller chunks in several videos.

Source: http://www.solo-e.com