How to Get Clients

To get clients now, businesses must create a clear, concise marketing action plan, one which goes through the process step-by-step. When clients consistently and proactively follow the steps, they achieve business success. Here are the steps used in the process.

    One piece of small business advice every new entrepreneur needs to be given involves the selection of a niche. Most choose to focus on a wide range of products, believing this is the way to generate more income. Select one type of client and focus all of your efforts on obtaining that type of client, and you'll find you do better. You become an authority in that area, and clients are willing to pay more for your expertise.

    Provide something of value to clients. Explain this value to them, so they understand why they are being asked to pay more. This may be your extensive knowledge, your ability to complete a certain type of task, or your reputation for completing difficult tasks. A mastermind can be of assistance in helping you find where your value lies, if you are struggling in this area.

    Visualize attracting new clients. Close your eyes, imagine the interaction, and let the experience seep through your body. Do this daily, and results will be seen.

    Prepare for effective presentations. In addition to completing the entire presentation, make sure you can explain the benefits and present attendees with a bio. The bio helps to sell your services, with little effort on your part.

    Practice does make perfect, so be sure to regularly practice your presentation or offer. You'll find it easier to connect with a client when you have the offer or presentation down pat, as your focus won't be on that portion of the interaction. Consider questions which may be asked and prepare answers, using fan success stories. Don't hesitate to ask questions of the client, and request acceptance of the next stage of the process.

    Outline what takes place next. Finish up by summarizing what you've discussed and what the client agreed to. Write the steps down in a calendar, and ensure the client does the same.

    Follow up with the client. Send the summary via e-mail, along with the steps to be taken. This ensures everyone is on the same page.

Using these steps, you'll see a magical transformation in your business. You know how to get clients and do so regularly. As Oprah Winfrey says," My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment."

Source: http://www.thoughtleaderbiz.com