How to Create a Winning Business Name

Below are some tips that may help you in the process of naming your business with a winning name.

1.  A business name needs to be easy to say, spell, write and remember. People are turned off by long, complex and hard-to-spell business names. For the customers’ convenience, they should be able to remember the business name easily and find it easily in the phone book or be able to spell it right when searching online. 

2.  A business name needs to be associated with an image. People can easily imagine the associated image when they hear or read a business name and often times, such image has close relation to the name or word. It makes it easy for customers to remember the name when they can associate it with some visual element.

3.  A business name should have a positive impact. Most customers shy away from business names that are negative sounding or with negative connotations or denotations. Most of the customers would easily associate with business names that evoke something good and beautiful. Choose words that you want customers to associate with your business and make sure that they fit the description of your business.

4.   A business name should include information or reference to what your business is all about. Your business name should at least give your potential customers an idea or clue of what the business does. Integrating names that describe the nature of the business will provide the edge of visibility. If a landscaping business has a business name that comes with the word “garden” or “landscaping”, people will not have difficulty in searching for the business name in phone books and online directories.

5.  A business name needs to be short and unique. Customers need to be able to remember your business name easily. If they hear a name “VGamers”, they can associate it with either a cybercafé or a video games arcade. Similarly, if they hear the name “Bedland”, they can associate it with a bed manufacturer or bed retail store. In both cases, the names give a close picture of what a business cold likely be. Short names are also important for advertising purposes. They are easier to manage than long names especially when designing a poster, billboard or add banner.

It is important to remember that the business name you choose will be the focus of any marketing campaign plan for the business, so as early as the time of thinking about the business name, it should already integrate, font styles, colors and possible logo. These elements will have additional impact to the business name you will come up with that can pave the way for your business’ success.

Creating a business name is the first step you have to take in establishing a business. Be it big or small business, coming up with at least three winning business names will help you decide which amongst the chosen names best fits and describe your business. After this step, business registration should follow immediately to be sure that you will get your desired business name.

Source: http://www.businessmarketingpress.com